Japanese young people has been using cute handwritings mainly called "Maru-moji" since middle 1980s. The purpose of writing letters cutely is that they feel they can express their feelings and even themselves.

According to Sharon Kinsella, cute handwritings has been seen in both English, Western, and Japanese, Eastern. However, the reason why young generation use cute handwriting is different. Those ways are used in English when they want to quote something or use abstract words like "friend" or "love". Therefore, I think they are close to draw the letters rather than write.

On the other hand, "by writing in the new cute style, it was almost as though young people had invented a new language in which they were suddenly able to speak freely on their own terms for the first time. They were thus able to have and intimate relation with the text and express their feelings (Kinsella 224)."

In the next page, I will introduce more example of what Lens A arguing, the difference of western cute handwritings and eastern cute handwritings.

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